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China now accounts for one-quarter of the entire world’s seafood intake, as well as United Nation’s FAO assignments China will require an extra 16 million metric tonnes of seafood by 2020 to meet rising demand.
Furthermore, social media and e-commerce platforms accelerated the spread of fashion-similar articles and manufactured buying much more obtainable. Given that ECCO’s main consumer team is especially composed of older folks, ECCO necessary to adjust its branding strategy.
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Earning their affinity and their business enterprise involves Perception and strategy rooted in culture, matched with remarkably ground breaking and disruptive considering. m nk Adrian Belina
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Source: technode, Are living streaming in China showcasing merchandise choices and engaging with shoppers in actual-time